To keep their customers in the euro area, some retailers have chosen to offer a loss preferential exchange rate. Reporting in the region of Sierre (VS). "We're not the SNB but . . . we do what we can. " That's what a placard proclaiming since Tuesday in AZ Sport in Sierre (VS). What Marcel Antille, patron of the store for 37 years, mean by that is here until mid-September, despite the near parity now, one euro is worth 1fr. 50!. "The historical rate is registered in people's heads," said the 57-year Valais. For him, whose turnover has shrunk by 20% in recent weeks, it is theoretically quite a shortfall, but actually a way to limit the damage. "I hope to remain competitive and I have invested 10 000 fr. in advertising in local media to publicize my work, "said he. The merchant sees this as a way of sounding the alarm. "I'm worried for the future. We knew from the beginning of 2011 that the euro could be much lower. Policies have been slow to react, "he complains. Same approach but different mindset, 1000m above the resort of Crans-Montana grouse. Wearing a white jacket and montana moccasins of the same color, Hermes belt at the waist and shows 10,000 fr. wrist, Patrick Saegesser welcomes us all smiles in her jewelry. When he buys a watch in euros, either in cash or by card, the seller offers since early August until the end of an exchange rate of 1 euro for 1fr. 35. This is indicated in yellow letters with exclamation point in support of its facade. And, whether you are Swiss or foreign. The onlookers logically bite the bait. The merchant has already passed a couple of watches in euros. The day before, he sold a 1590 euros a Techno Marine Luxembourg disbelief. "It cost 2150 francs. Then before leaving he asked if there was a camera stashed somewhere," said the watchmaker, laughing, 80% of clients are foreigners. "At least I do business and I will lose too much money. . " Through this marketing coup, its sales did not decline. Maybe not go down there not. For the very young forties, who worked for a time as a stockbroker at UBS, has a plan: to keep his Euro return of good times and get his bearings. Sebastien Bonvin, owner of the bar-restaurant The Plaza, located 100m further, plans to do the same. "Even if I had not planned when I decided to offer my clients an exchange rate of 1fr. 30," insists the 38 year old merchant, who, though president of café-restaurant owners, acts as a private. He does not propose this offer on the liquid. "To accept the cards represent too big a shortfall," he said. The margins of the restoration are, indeed, much lower than those of watchmaking. Only 10% of its customers take advantage of discounts, but those who take notice of their receipt or handwritten in white letters on the window of the establishment shall decide. "It's just the idea of ??this instant, welcomes Sebastien Bonvin. Everyone can do something out of scale to show our guests that like to keep them. On the other hand, it is clear that this is not what will save a rather mediocre season so far, also because of the weather. . " Today the sun is shining. In the distance, the snowy peaks as well. The economic problems seem far away. Between sips of white felt, yet they are in many conversations on the terrace of the Plaza. Many complain that "the Switzerland that does everything well pay for others. " They settle their course glass francs. . . .